dJAX Behavioral Targeting for Openx
Better targeting brings us closer to the holy grail of advertising. "Marketers get to put more of their budgets towards their best prospects. Searchers only see the most relevant ads. Publishers get a higher yield on their search and impression inventory.
They get more opportunities to reach consumers beyond search results pages and reach consumers at multiple stages of the purchasing cycle. Finally, clicks originating from behaviorally targeted ads using recently conducted searches convert 5 to 10 times better than clicks from non-targeted ads.
Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Marketers believe this help them deliver their online advertisements to the users who are most likely to be influenced by them. Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page.
The most common type of Behavioral Targeting is Based on website/web page visited. In this case behavioral segments are developed by aggregating users who have gone to specific web sites that have very targeted content.
We have implemented Behavioral targeting for the openx. You can target the banners in the openx to the targeted users to more click conversions rate.
The Behavioral targeting demo can be viewed in the below link: DEMO