After installing OpenX I was more than shocked that it cannot track unique clicks and visitors, for me that was the whole purpose and the most essential part of the entire program. I was deeply disappointed. Until I found OpenXservices that is. Once I found the script that OpenXservices created that allows you to track unique clicks and visitors inside OpenX was thrilled! Finally, I can now split-test my ads and dramatically increase conversions and clicks throughout my entire website. Tracking and testing is the most important factor in increasing the revenue from your website. Openxservices makes that possible.